afterhrs.about

We’re here to service the story.

afterhrs. is an artist-driven, client-minded, content studio with a range of expertise from broadcast commercials to 360 campaigns that translate into social and web-based platforms. We believe that there is a natural talent for every opportunity.

Our unique offering stems from our ability to usher emerging and extraordinary talent into the commercial landscape. We develop creative and unexpected approaches and executions for modern story-telling through our diverse network of creatives, and supporting them with time-tested methods, careful guidance, and first-rate resources. Whether the brief calls for a series, a spot, a song, a tweet, or tik-tok–and we don’t know the answer already–we know how to engage in the conversation.

We are the conduit between the artist’s hand and the client’s conventions.

RECENT WORK …
NIKE
TEAM USA
Moncler
Honda
BEATS
ICY HOT
Starbucks
©2026
The Hive — A Wu-Tang / Nike Production, 11.9.24
Enter the 36 Chambers
CASE STUDY
DEVELOPMENT
TALENT CURATION
CREATIVE DEVELOPMENT
PRODUCTION
POST PRODUCTION
For the Legendary Wu-Tang Dunk High, Nike brought in Ben Solomon of afterhrs. to collaborate using his natural cultural sensibilities and style to develop the world around the story, the design and the execution of the global integrated campaign.
THE DELIVERY
1x :60 The Hive
1x :30 Ice Cream aka This Year Is Our Year
1x :15 teaser
2x :15 cut down
1x :06 teaser
16:9, 9x16, 4x5, 1x1
7_Film Stills
20 _Photography Stills
15_Bts Stills

*For each video / motion / moving image deliverable, contractor shall supply:

All footage including raw and transcoded

One ProRes 422 HQ Master for each unique edit

One ProRes 422 HQ Clean/Generic ( textless ) for each unique edit

One MP4 ( MP4 wrapper H264 Codec,  AAC audio codec at 48kHz ( or 48000Hz ),

Stereo ( L R ) Highest Quality for each unique edit

One MP4 ( MP4 wrapper H264 Codec,  AAC audio codec at 48kHz ( or 48000Hz ),

Stereo ( L R ) Highest Quality Open Caption English Subtitled for each unique edit ( as necessary )

The Spots. Play
:60 The Hive
:30 Ice Cream aka This Year Is Our Year
Social Coverage
Social Reach: 55.8M+
@ComplexSneakers (1.7M)
@Complex Sports (1.1M)
@HighSnobietySneakers (1M)
@HYPEBEAST (10.7M) & @HYPEBEASTKicks (2.7M)
@NiceKicks (5M)
@OvertimeKicks (493K)
@SLAMKicks (1.1M)
@SneakerNews (10.3M)
@Complex (2.4M)
@ComplexSneakers (1M)
@HYPEBEAST (812.5K)
@JustFreshKicks (498.2K)
@KicksFinder (491.5K)
@HipHopWired (142.1K)
Traditional Coverage — GQ: Why the Return of the Nike Dunk High ‘Wu-Tang Clan’ Is Such a Massive Deal
Nike channel performance
@nike x @nikesportswear x
@wutangclan (IGR)
7am PST
  • 1.9% ER, +10% benchmark
  • 4.3M views, -5% benchmark
  • 69K likes
  • 8K shares
@nike (X)
7am PST
  • 255K reach, -52% benchmark
  • 3.5% ER, +67% benchmark
  • 67K views
  • 468 reposts
  • 101 comments
  • 2.3K likes
@nike (YT)
7am PST
  • 109K views, +252% benchmark
  • 4% ER, 7.6x benchmark
  • 66% view time
  • 178 comments
  • 4.2K likes
@nikesportswear x @wutangclan
(IGF)
9am PST
  • 6.11% ER, +2.51% benchmark
  • 1.27M impressions, +622% benchmark
  • 77K likes
  • 3.4K shares
Keep It Tight
WTC DUNK HIGH_
Director _Creative Director_Ben Solomon @kings0l0m0n
Executive Producer_Thelonious Brooks @biggieschmaltz
Photographers _Anthony Blasko @anthonyblaskophoto
Alain Levitt @alainlevitt
Client Direct_Services:
Creative Development Partner
Production
Post
Social
OOH
WTC Dunk High
afterhrs.All rights reserved
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Team USA set
CASE STUDY
DEVELOPMENT
TALENT CURATION
CREATIVE DEVELOPMENT
PRODUCTION
POST PRODUCTION
#USOPC TEAM USA
CASE STUDY.
*AH2045
___Recently, afterhrs. proudly partnered with the US Olympic & Paralympic Committee to develop, produce and capture content on a 360 campaign for Team USA x the Paris 2024 Olympics.

Developed and captured by afterhrs. Co-Founder and Photographer Kai Regan, the campaign was mandated to elevate the look and spirit of Team USA. The campaign featured 65 participating athletes creating an abundant suite of contemporary images and video assets championing our Team’s journey to the Paris games through the closing ceremony.

The campaign has received unprecedented impressions, engagement and shares.
Social Reach: 50M+
_Follower Gain 1,084,761 _Total Engagement 2,815,123_Plays 812,400
Team USA Instagram post
Team USA Instagram post
Team USA Instagram post
Team USA Instagram post
BTS SOCIAL
Team USA BTS socialTeam USA BTS social
USOPC (Team USA)
Executive Producers Thelonious Brooks
Executive Creative KAI REGAN
Creative Alex & Yves
Photographers KAI REGAN
Tyler Ash, Alex Shibutani
Directors Kai Regan, Alex & Yves
Producer Max Knies
Client Direct_Services
Creative Development Partner
Production
Post
Social
OOH
Team USA on set
Team USAafterhrs.All rights reserved
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Moncler x Salehe Bembury
TALENT CURATION
CREATIVE DEVELOPMENT
PRODUCTION
( DIGITAL FILMS, OOH PHOTOGRAPHY )
MUSIC POST PRODUCTION
DEVELOPMENT
WORKFLOW
CASE STUDY.
*AH2037
___Afterhrs. collaborated with designer Salehe Bembury to develop and produce the paramount campaign for collection “Equipped with ēquipments” X Moncler. We curated talent Hala Matar to direct the film, and Lauren Kim for the  photography to bring the vision to life online and OOH.
Moncler x Salehe Bembury campaignMoncler x Salehe Bembury billboard
Social Reach: 5M+
_Follower Gain 38,761 _Total Engagement 615,123_Plays 228,300
Instagram postInstagram post
Reach_UVM: 27.5M+
Moncler x Salehe Bembury billboard
Moncler x Salehe Bembury billboard on Instagram
Directed by Hala Matar & photographed by Lauren Kim, the campaign equipped with ēquipements captures a group of hikers communing with the elements on a California-inspired forest trail. Raindrops, wind and sun become musical notes, blending with feet on green grass, zippers opening and closing, and rain beading on fabrics. Utopian harmony between people, style, music and the world outdoors is dreamed one step closer in a singular interpretation of the Moncler x Salehe Bembury community. The 360 campaign features digital, social, and print assets along with billboards.
Moncler
Executive Producer Thelonious Brooks
Director Hala Matar
Photographer Lauren Kim
Creative Salehe Bembury
Client Direct_Services
Creative Development Partner
Production
Post
Social
OOH
Monclerafterhrs.All rights reserved
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Honda
Talent Curation 
 Prouction

Dir. Hans Emanuel 

Agency: RPA

VP Production, RPA, Selena Pizzaro 

Senior Producer, Ryan Radley

afterhrs. paired director Hans Emanual with the agency RPA to bring a choreographed, vivid, perspective to screen in Honda's latest broadcast commercial launching the new Pilot TrailSport.

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Naomi Osaka for Beats Solo 4
CASESTUDY
DEVELOPMENT
*AH_2054
"3 The Hard Way” : Campaign for the launch of the BeatsByDre Solo 4. Photographed by Lauren Crew styling by Jessica Willis & Jourdan Kadow. BTS and Video Jesse Ray Diamond  Feat. Naomi Osaka, Sha'Carri Richardson, and Angel Reese.
TALENT CURATION
CREATIVE DEVELOPMENT
PRODUCTION
POST PRODUCTION
Social Reach: 8M+
_Follower Gain 2,761 _Total Engagement 764,188_Plays 1,549,400_Shares 26,695
Instagram post
Instagram post
Instagram post
Instagram post
Naomi Osaka on set for Beats
BEATS
Photographer: Lauren Crew
Exec. Producer: Thelonious Brooks
Exec. Integrated Producer: Annie Henley
Client Direct_Services
Creative Development Partner
Production
Post
Social
Beatsafterhrs.All rights reserved
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ICY HOT
Talent Curation 
 Production Video / Photo 
  Post Production

Dir. Hans Emanuel 

Agency Terri and Sandy

Agency EP: Michael Flexner

afterhrs. collaborated with the Terri&Sandy agency to curate and produce an integrated campaign across broadcast, OOH and Social with Director Hans Emmanuel, Photographer Kai Regan and videographer Salim Green.

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Starbucks
Talent Curation 
 Production 
 Post Production

Dir. Petra Collins

Agency Big Spaceship

Agency EP/Group Production Director: Lizzie Goodman

Production, Post, Animation (Subcontracting SCHOLAR)

afterhrs. united famed artist Petra Collins with acclaimed post production of  Scholar with Big Spaceship to help bring a contemporary tone to Starbucks holiday broadcast campaign. 

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